Meta, formerly known as Facebook, has announced plans to reintegrate Messenger back into the Facebook mobile app. This move comes almost nine years after the company initially removed Messenger from the Facebook app in an attempt to focus on making Messenger the best mobile messaging experience possible.
Facebook head, Tom Alison, stated that,
“We are testing the ability for people to access their Messenger inbox within the Facebook app and you’ll see us expand this testing soon.”
Alison also stated that the company is trying to “make Facebook the best place for social discovery and sharing.”
Meta’s goal is to make it easier and more convenient for people to connect and share, whether in the Messenger app or directly within Facebook. It is unclear whether Meta plans to bring messaging back to the mobile version of Facebook or not, as the company started pushing mobile web users towards the Messenger app in 2016.
Meta made the announcement in a blog post about Facebook’s focus areas for 2023. The post aims to assure users that,
“Facebook is not dying and has over 2 billion users.”
Meta’s goal is to become more competitive with TikTok and shift Facebook away from being just a platform where you keep up with friends and family to an entertainment and discovery platform.
Meta’s decision to bring messaging back to the Facebook app is part of its effort to make it easier for users to share what they discover on Facebook via messaging without the need to switch to another app. This move is also an attempt to keep up with TikTok, enabling users to share videos they come across with friends through built-in direct messaging.
This is a step towards making the platform more convenient and user-friendly. By combining the two apps, Meta hopes to create a seamless experience for users and make Facebook a more competitive platform for social discovery and sharing.