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How to Increase Your Instagram Followers in 2023

Areej Fatima by Areej Fatima
January 15, 2023
in How-To
How to Increase Your Instagram Followers
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Instagram algorithms have changed and followers are no longer the most important metric that one must have in order to get exposure on the image-sharing platform. It’s not like this metric doesn’t even matter anymore, it does. No matter if you have a personal blog or a company account, your followers are still a key factor in determining how efficient your account is. It is worth discussing how to increase your Instagram followers. There are always easy shortcuts. For example, you can always buy Instagram followers. Fake followers are useless when they don’t increase your reach, engagement, or sales. They are easy to spot and the platform may ban your account for using inauthentic methods to boost the audience. So, you must consider buying real followers.

Here’s how you can increase your Instagram followers in 2023:

1. Optimize your Instagram account:

Two vectors monitoring analytics, possibly Instagram analytics

Many people believe that beautiful photos are all they need to be successful on Instagram. Don’t believe that. Visual content (and its quality!) is important but it’s not the only key to success. Did you know that Instagram users only spend around 2 seconds deciding whether they want to follow your account or not? Your profile and how it looks should be motivating for them. Your profile should be attractive, informative, and authentic. It is not enough to match just one of these criteria. Your profile must reflect all of them. To strengthen your message to your audience, you must have to buy Instagram Likes. 

a. Name of your profile

First, pick a memorable profile name. You don’t want to be too specific. Keep it simple, memorable, and as eye-catching as you can. A simple profile name will allow the algorithm to easily promote your profile. It should also be relevant to your brand/blog.  

b. Profile picture

Your profile picture is often the first thing they see when they view your content on the Explore or main feed. Make sure you choose wisely. If it is a personal blog, you might choose to upload your portrait photo. Choose a logo that best represents your business when creating a brand profile. Images with too many details should be avoided. These details are difficult to identify on an Instagram profile photo. It’s important to ensure that the image is high quality and easy to read.

c. Profile bio

Remember to include the following information in your Biofield when you create your profile.

  • It is better to be less than you think.
  • It is crucial to structure your information.

This is your task: Provide as much information as possible about yourself to anyone who visits your profile. Who are you? What are you doing? What can they do to contact you? If you feel that plain text is too simple, add emojis.

d. Link in bio

Your Instagram profile bio is the only place where active links can be placed. Your existing followers and profile visitors can get a link to your website, or any other social media profile. You can also use an online service that allows you to combine links to multiple places online. LinkTree is an example.

e. Converting to Business Account

Any Instagrammer who wants to grow their following on Instagram should consider switching to a business account. You don’t have to be a blogger or an account owner; a business account will offer you several benefits.

  • The platform’s analytics service, Insights, will be available to you.
  • A contact button is provided that allows your customers and followers to quickly contact you.
  • Advertise your content.
  • Converting to Business is also free. To connect to your Instagram Business account, you will need a Facebook profile.

2. Post Reels:

Short format videos are the new cool! Reels are Instagram’s answer to TikTok. The much popular short-format videos are the new cool because platforms are hungry for short-format content. If you’re reading this and want instant growth, take advantage and dive into creating reels, you’ll see a true BOOST in getting new engagements and followers.

3. Create a clear strategy

Before you can attract followers, you need to know what you want to communicate to them. Consider the main topic of your profile and the goals that you are aiming to achieve. A content strategy should be developed at least two weeks in advance. What will you say to your followers through your posts? It will be easier to reach your target audience if you know who you are posting for and how.

4. Examine your competition

You can find Instagrammers in your niche to see what they post and what topics they share with their followers. These are some things that you should know:

  • Who are the people who are most interested in your niche?
  • What types of content are most popular, and what response does it get from followers?
  • The frequency of posting to your target audience is something that they expect.
  • How your competitors interact with their followers.

This is important because trends change and your target audience may change, so you need to do this on a regular basis.

5. Post regularly

You can keep your followers engaged and active by posting on a regular basis. This is how you can attract new followers. They will be more motivated to follow you and to recommend you to friends if they know that they can count on your updates being interesting on specific days or at certain times.

6. Use striking visuals

You should pay special attention to what you post in terms of visual content. It’s more than about the quality. You should choose a theme that will stand out in your photos. Most people won’t care about a million photos of your breakfast. A unique twist on something everyone sees might be a draw to attention.

7. Use hashtags

People are saying that hashtags are becoming less relevant on Instagram. Well, it’s been seen but that doesn’t mean hashtags don’t matter anymore. They’re still a way of getting engagements. Hashtags can be a powerful tool to increase your audience. They increase the visibility of your content. You can find a lot of people searching for content in your niche every day using hashtags. Use popular hashtags to find them. You can use the Instagram search engine for the most popular hashtags that are related to your niche.

Create your own hashtags to encourage your followers and get them to share your content. Don’t go overboard. You can use as many as 30 hashtags for each publication. But that doesn’t mean you need to use them all. It can look like spamming and turn off potential followers.

Use hashtags such as #likeforlike and #followme sparingly. These are unlikely to reach your target audience.

So, these were the ways you can follow to increase your Instagram followers. If you’ve something else to add, feel free to drop a comment.

Tags: Instagram
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Areej Fatima

Areej Fatima

Artist by profession and passion. Loves creating art, sketches, and new characters. Follow me on Instagram for my work. @areejkiart

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