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Home News Social Media News

Facebook changes its logo, sort of

It's a subtle change, but noticeable. Take a look!

Samantha Lamb by Samantha Lamb
September 21, 2023
in Social Media News
Facebook new logo updates
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Back in November 2019, Facebook introduced a new brand Facebook Company with a new logo. That was rolled over with another new parent company, called Meta in 2021. Now, Facebook has become just an app, under the hood of Meta Platforms. Facebook app has now quietly introduced a subtle change to its visual identity, including a revamped logo that is barely noticeable at first glance.

The social media giant, known for its blue branding, has opted for a deeper shade of blue with a new color code of #0765FF (RGB 7, 101, 255), replacing the previous #0179FA (RGB 1, 121, 250). This small change represents a deliberate shift as Facebook seeks to modernize and align its aesthetic with its evolving mission as said in the blog post.

Evolution of Facebook’s logo:

facebook logo history 2025
Facebook logos since its beginning / 2004 – 2023

The revised logo, while maintaining the classic ‘F’ symbol, now stands out with its richer blue hue. The alteration is so subtle that many users may not immediately spot the difference. This strategic move allows Facebook to retain its familiar identity while symbolizing a new chapter in the platform’s journey globally.

Beyond the logo transformation, Facebook has also introduced updates to its User Interface (UI) and reactions emojis. The refreshed UI aims to enhance user engagement and navigation, while the new reactions emojis adopt a friendlier and less feisty look.

New Facebook Reactions:

new facebook reactions 2023 techtout 2025
New Facebook Reactions will roll out soon / via Meta

The reactions have undergone a noteworthy transformation as well. They’re flat but more brightly colored and less 3D. These changes are subtle but less aggressive.

As part of this overhaul, Facebook has also updated several icons, including Messenger, Notifications, Home, Friends, Video, Marketplace, and the Gaming tab. Along with these, the whole icons across the UI are getting an update in this first phase of redefining brand identity as mentioned in the blog post by Facebook. These modifications provide a modern visual experience for users across the globe. Facebook users can expect these changes to gradually roll out across the platform in the coming weeks.

Tags: FacebookFacebook LogoFacebook ReactionsLogoMeta
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Samantha Lamb

Samantha Lamb

Samantha Lamb is a highly experienced social media manager with 8 years of industry expertise. Throughout her career, she has successfully managed various social media accounts for renowned brands, including Facebook, Instagram, TikTok, Snapchat, LinkedIn, Tumblr, Pinterest, and more. Samantha's deep understanding of social media platforms has led her to share her valuable insights, tips, and tricks on noobspace. When she's not immersed in the digital world, Samantha enjoys exploring photography, engaging in content creation, and staying up-to-date with emerging trends in the industry.

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