Summary: Microsoft has announced a new version of Bing, its search engine, powered by an upgraded AI technology also behind ChatGPT. The company is also launching a new Edge browser to enhance users' browsing and search experience. The new Bing comes with a chat function where users can ask questions and receive answers in natural language. This move by Microsoft is part of a larger surge in AI activity, with competitors such as Google also getting in on the action. Google has launched its own conversational AI service, Bard, which is currently being tested by a small group of users.
Microsoft has made headlines with the announcement of an upgraded version of its search engine Bing and a brand new Edge browser. The company is calling the combination an “AI-powered copilot for the web.”
In the event, Microsoft CEO Satya Nadella called it a new day saying,
“It’s a new day in search.”
The new Bing comes with a chat feature (as expected), allowing users to ask questions and receive answers in natural language, thanks to an updated version of OpenAI’s “Prometheus Model” AI language model, the same technology behind the rapidly growing ChatGPT.
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According to Microsoft, the search landscape hasn’t changed much in the past 20 years, with roughly half of all searches not providing adequate answers to users. The company believes that the arrival of conversational AI can change this, delivering information more efficiently and quickly.
This move by Microsoft is part of the recent surge in AI activity, with competitors such as Google playing catch-up. Since the launch of ChatGPT last November, interest in AI text generation has skyrocketed. The company has already announced plans to integrate this technology across its suite of MS Office software, including summarizing meetings and autocompleting lines of code.
Google, on the other hand, has been taken aback by the recent shift in how users search for information online, leading to the launch of their own conversational AI service, Bard. While Google CEO Sundar Pichai described Bard as “experimental,” it will only receive a wider launch in the coming weeks after being tested by a small group of users.
We’ll keep you posted about the recent updates from Microsoft Event live. Stay tuned!
