Twitter is planning on charging brands and businesses $1,000 a month for gold-verified badges. If not paid, these businesses will lose their gold verified badges along with connected accounts.
Twitter Blue, a subscription that costs $8 a month for web and $11 a month for iOS users, will now charge businesses and brands $1,000 to keep their gold verified badge. Not only this, but Twitter will also let them have additional sub-accounts for $50/month each.
The policy was first confirmed by a Twitter user, who shared a leaked email saying,
In an effort to make Twitter profitable, Elon Musk is making sure that the platform keeps on providing value, not just for users but also for businesses/brands. He also announced in one of his Tweets that Twitter will be shutting down legacy Blue verified in a few months. Here’s what he said,
Twitter Blue was relaunched in December 2022 after encountering impersonation issues on first launch in November 2022. The new version comes with strict rules and better verification options, such as Gold, Grey, and Blue badges. Making it secure for businesses and Government accounts to be on the social platform.
Twitter now wants businesses to pay $1,000 price in order to retain their account badge along with $50 per sub-account. Moreover, the social media platform also has plans to launch a more expensive ad-free subscription for regular users as well.
What do you think of this Twitter charging money? Would you be interested in a $1,000 agency account for your business? Let us know in the comments below!